International Stars on Stage at MADS

The trade audience responded enthusiastically to this year’s seventh make-up artist design show. The trade fair has firmly established itself as a creative meeting point for beauty and stage make-up artists from theaters, opera houses and playhouses, TV studios, musicals and film productions. 3,500 trade visitors came to Düsseldorf to be inspired by the unforgettable mix of information, further training and artistic elements. “Visitors were able to follow presentations by great stars in the sector at the Main Stage close up and personal. Furthermore, new techniques were showcased here in a detailed and practice-oriented manner,” explained mads Director Helmut Winkler.

Wolfram Langer, Managing Director at the Berlin company KRYOLAN and co-initiator of the trade fair, was also satisfied: “We were able to repeat last year’s high standards. At the Lecture Forum we once again presented highly interesting features from top international names in the sector. Visitors and exhibitors appreciate the huge level of professionalism at mads, its familiar atmosphere and perfect conditions for networking. This year the event has become even more international – we were able to welcome make-up artists from Sweden for the first time, for instance. However, the aim here must be to enlist even more foreign experts for this event in Düsseldorf.”

First time special guest Lianne Moseley showcased an awesome Green Lantern look and praised that the show was so personal and coherently laid out.

The next make-up artist design show will be held on 1 and 2 April 2017. Running in parallel with this is Beauty Düsseldorf from Friday, 31 March to Sunday, 2 April 2017 as well as the Top Hair International Trend & Fashion Days from Saturday, 1 to Sunday, 2 April 2017.
Language: English / العربية
At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else, we actually make our make-up. We‘ve done it our own way for more than 70 years and three generations. We think of it. We manufacture it. Formulate it and love it into existence. There is only one real professional make-up maker. There is only one Kryolan.